Wendell & Rose
It's 2026, and despite what people are saying, launches can still work their magic for you. It's all about connecting the dots to make it easy for the person on the other end to say yes. Subscribe for notes on making sense of your launches, writing so the right person feels like you're talking straight to them, and making the one tweak that matters, so launching feels less like guessing and more like knowing.
can I do that for you?
On Friday I wrote about building your pre-launch plan backwards from cart open... and leaving alone the parts that already worked. Super easy in theory... But much harder to do when it's your launch and you're assuming everything needs to be fixed. I've been interviewing launchers like you over the past few months. You all said some version of the same thing: You: I want this launch to do better than the last one… but I don't want to (nor do I have time to) rebuild everything from scratch....
you know the what. do you know the who?
These days finding someone to write copy is never the problem. There are tons of copywriters out there, and you could always turn to Claude or ChatGPT and get your emails and sales page done in a day. But what if they’re writing it to the wrong person? Really good copy written to the wrong person still won't sell. It just sounds nice. People open it, maybe even reply “love this”... and then don’t buy. Even a great copywriter can only do so much with a brief. And AI only knows what you feed...
your countdown to cart open
Hey Reader, I read an email this morning that said as of today, October 2, there are exactly 90 days left in the year... 90 days to do all the things we set out to do in 2026...eek! (yes, it left me a little panicky...) Then I realized there's still time to execute a 90-day roadmap to get those things done. (my breathing slowed a little...) But then I started thinking about you and the upcoming launch you're working on. And the email was right. It's not too late to build a pre-launch plan...
[FIRST NAME GOES HERE]'s turn
I was talking with some entrepreneurs this morning about the work I'm doing with membership owners. The frustration that kept coming up... people come in, only to exit the moment they can. Exactly what we've been talking about this week You thought about your best member. You looked back at who joined and left, and what they might have been looking for but couldn't find. And yesterday, we talked about how people are finding their way into your membership. Well today, we're talking about you....
more, more, more
"I just need to get in front of more people." I've fallen for it too. And why not, logically the more people you get in front of the more people have a chance to buy from you, right? Well, there's a minor (okay not so minor) caveat... more of the wrong people won't bring more buyers to you. When I started growing my list, I decided to join every bundle, every summit...every list building opportunity I could find. At first it was great. It was nice seeing my list number grow with more people I...
next steps (why nmemberships need them)
You've named two people this week. Your best member. And then the person who joined and left. Now let's put them side by side, because that's where it gets interesting. They walked into the same membership. Same sales page, same messaging, same awesome you. But one stayed, while one drifted away and didn't renew. What was different between the two? The one who left got what they came for. They joined for a thing, they got the thing, and then they were done. Your best member got what they came...
Locked
growing vs replacing
Before I give you today's question... there's something I need you to do first. Go into your dashboard and look at the number you started with in January and your current member count. If they're about the same, here's what probably happened -- Most months, you gained as many as you lost. That's why from the outside, the number looks OK. Like you're keeping things steady, but considering the work you're putting in month after... workshops, sprints, new offers, micro-launches, all that effort...
you know who joins. do you know who stays?
Want to try something different this week, Reader? Every morning, I'm sending one email with one question. You reply with a sentence or two off the top of your head and that's it. Four days, four questions. The goal? By Friday you'll have written down something most membership owners never actually put into words: who your membership is really for. Not who you thought it'd be for when you started. Not the ones who joined and quietly left. The person it's actually built for. Get that clear and...
[ala carte] focus on your efforts
Last time, I shared a few of the à la carte launch copy pieces I've been working on, the ones you can pick and choose from depending on what your launch actually needs. Things like: Abandoned cart emails that do more than "hey, you forgot something!" An updated 5-day show-up sequence for a new launch event A Voxer + cart-close sequence combo for launch week So how can you use à la carte to get better launch results this fall? If you’ve been launching awhile now you probably have a lot of your...
ala carte launch copy?
A few of you replied asking what your ala carte launch copy could look like ... so here's what I have lined up for a few clients this month: Abandoned cart emails that do more than "hey, you forgot something!" The goal is to get in and create a sequence that moves your best almost buyers across the finish line (no "oh did you forget this in your cart" emails in here) An updated 5-day show-up sequence because they're doing a 3-day series split over a week and we need to keep the momentum and...
It's 2026, and despite what people are saying, launches can still work their magic for you. It's all about connecting the dots to make it easy for the person on the other end to say yes. Subscribe for notes on making sense of your launches, writing so the right person feels like you're talking straight to them, and making the one tweak that matters, so launching feels less like guessing and more like knowing.