It's 2026, and despite what people are saying, launches can still work their magic for you. It's all about connecting the dots to make it easy for the person on the other end to say yes. Subscribe for notes on making sense of your launches, writing so the right person feels like you're talking straight to them, and making the one tweak that matters, so launching feels less like guessing and more like knowing.
can I do that for you?
On Friday I wrote about building your pre-launch plan backwards from cart open... and leaving alone the parts that already worked. Super easy in theory... But much harder to do when it's your launch and you're assuming everything needs to be fixed. I've been interviewing launchers like you over the past few months. You all said some version of the same thing: You: I want this launch to do better than the last one… but I don't want to (nor do I have time to) rebuild everything from scratch....
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