It's 2026, and despite what people are saying, launches can still work their magic for you. It's all about connecting the dots to make it easy for the person on the other end to say yes. Subscribe for notes on making sense of your launches, writing so the right person feels like you're talking straight to them, and making the one tweak that matters, so launching feels less like guessing and more like knowing.
you know the what. do you know the who?
These days finding someone to write copy is never the problem. There are tons of copywriters out there, and you could always turn to Claude or ChatGPT and get your emails and sales page done in a day. But what if they’re writing it to the wrong person? Really good copy written to the wrong person still won't sell. It just sounds nice. People open it, maybe even reply “love this”... and then don’t buy. Even a great copywriter can only do so much with a brief. And AI only knows what you feed...
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