It's 2026, and despite what people are saying, launches can still work their magic for you. It's all about connecting the dots to make it easy for the person on the other end to say yes. Subscribe for notes on making sense of your launches, writing so the right person feels like you're talking straight to them, and making the one tweak that matters, so launching feels less like guessing and more like knowing.
ala carte launch copy?
A few of you replied asking what your ala carte launch copy could look like ... so here's what I have lined up for a few clients this month: Abandoned cart emails that do more than "hey, you forgot something!" The goal is to get in and create a sequence that moves your best almost buyers across the finish line (no "oh did you forget this in your cart" emails in here) An updated 5-day show-up sequence because they're doing a 3-day series split over a week and we need to keep the momentum and...
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