It's 2026, and despite what people are saying, launches can still work their magic for you. It's all about connecting the dots to make it easy for the person on the other end to say yes. Subscribe for notes on making sense of your launches, writing so the right person feels like you're talking straight to them, and making the one tweak that matters, so launching feels less like guessing and more like knowing.
growing vs replacing
Before I give you today's question... there's something I need you to do first. Go into your dashboard and look at the number you started with in January and your current member count. If they're about the same, here's what probably happened -- Most months, you gained as many as you lost. That's why from the outside, the number looks OK. Like you're keeping things steady, but considering the work you're putting in month after... workshops, sprints, new offers, micro-launches, all that effort...
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