It's 2026, and despite what people are saying, launches can still work their magic for you. It's all about connecting the dots to make it easy for the person on the other end to say yes. Subscribe for notes on making sense of your launches, writing so the right person feels like you're talking straight to them, and making the one tweak that matters, so launching feels less like guessing and more like knowing.
[ala carte] focus on your efforts
Last time, I shared a few of the à la carte launch copy pieces I've been working on, the ones you can pick and choose from depending on what your launch actually needs. Things like: Abandoned cart emails that do more than "hey, you forgot something!" An updated 5-day show-up sequence for a new launch event A Voxer + cart-close sequence combo for launch week So how can you use à la carte to get better launch results this fall? If you’ve been launching awhile now you probably have a lot of your...
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