It's 2026, and despite what people are saying, launches can still work their magic for you. It's all about connecting the dots to make it easy for the person on the other end to say yes. Subscribe for notes on making sense of your launches, writing so the right person feels like you're talking straight to them, and making the one tweak that matters, so launching feels less like guessing and more like knowing.
[FIRST NAME GOES HERE]'s turn
I was talking with some entrepreneurs this morning about the work I'm doing with membership owners. The frustration that kept coming up... people come in, only to exit the moment they can. Exactly what we've been talking about this week You thought about your best member. You looked back at who joined and left, and what they might have been looking for but couldn't find. And yesterday, we talked about how people are finding their way into your membership. Well today, we're talking about you....
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